As the declining of the world economic after the financial crisis, Russia’s economy is also slowing down. But even the crisis doesn’t seem to affect Russian upper class. Russia host one of the biggest billionaires population on earth and don’t forget the number is still growing.

After the decline of Soviet and privatization policy by Russian Federal Government, there is a growing number of Russian nouveau riche. After the soaring of oil price, the numbers is soaring high. According to a study by Merrill Lynch, Russian billionaire’s population grew 17% last year. It is recorded that there are 103,000 billionaires in Russia. It makes Russia is a promising market for web investors. However, there is an irony in Russia. Here in this country, credit card penetration is relatively low and with highly unreliable postal service, Russia isn’t friendly for e-commerce.

But the web investors found a promising opportunity from the Russian nouveau riche. Here in Russia, status is very important. Everyone wants to show their richness to everyone. Now, many web investors believe that it is the right time to create a social network through which members could buy and sell everything from Ferraris to art and network with their fellow billionaires. It could give a place for that nouveau riche to show off. Will this social network success? Well, we will know then.